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About Jocelyn Nicole

Oh hey 9's Tribe!

Here's a little too much about me and way more than you ever wanted to know...

I would say my foray into fashion definitely started at an early age. And by “fashion” I mean mixing and matching my tie dyed tshirts to my layered tube socks and crowning my curly halo with glitzy hair bows as I trotted around my beloved midwest in Catholic school girl saddle shoes. I have loved lace and ruffles and fancy, iron-on embellishments for as long as I can remember. Of course, needless to say, farm girl fashionistas weren’t really a thing in rural Kansas but I ventured forth fearlessly anyway. Much to everyone's amusement. As I grew older and became more aware of fashion as an industry and style as a unique expression of self, I began to curate a wardrobe that reflected my inherent individuality. And while some cherished statement pieces always made it from one year to the next year, I found that pulling statement pieces and accessories from estate sales, sample sales, my sister’s closet, and vintage boutiques- allowed me to stay within my means while creatively re-purposing “trends” into something all their own.

As a transplant to Los Angeles in my twenties, I quickly noticed that my style (along with a few other things) made me stand out from the pack. The sticker shock that I began to regularly suffer was only a small part of the overall cross-country experience for me. But more importantly—WHY DOES EVERYONE CARRY THE SAME BAG??? If fashion is the outward expression of your inner self- and I believe that it is- I think that it’s important that fashion is personal, fun and as fluent as you are. How can you be fluent when you’re spending a month’s salary on one item? I can guarantee that anything I purchased for more than $500 is still, and likely will always, be in my closet. And I still don’t see how blowing five years worth of babysitting money on a single purse can induce any sense of fun. So despite these seaside revelations, I continued to curate my wardrobe the way I always had- perusing off the path vintage boutiques, sifting through wholesale rabbit holes downtown, and scrolling online shops from across the pond. Back in those earlier days, my roommate and I would be getting ready for a night out; a mix of rap and rock music blaring in the background, a few glasses of wine, nudging each other with our elbows for the spot in front of the single full length mirror…and the final voila would reveal exactly polar opposites in style. Hers was cultivated from the typical Los Angeles trends we all know so well; ie. out of the dozens of girls we ran into that night, 85% had on a similar version of her outfit… maybe even 99%.

And then, there was me.

Soon enough my style had snowballed into a full on personality of its own. It was my trademark. Day to evening to night time attire was always met with a “where did you find that!”, and “I’d love to get my sister something like that!” I was recruited to work for a top lifestyle company; trying out clothing and beauty products and sharing my thoughts with the rest of the community. I started working with a few independent fashion labels; ones that really aligned with my eye and expanded my vision. I was inspired to set up a series of local pop-up shops in Beverly Hills with another uniquely stylish girlfriend, where we curated a wide collection of one of a kind, distinct pieces mixed with dozens of styling options and accessories to go with everything and complete every look. These pop ups went from a fun gathering of a handful of friends, to hundreds of people showing up and selling us out.

So my unique grasp on style survived college, carried through my twenties, and now has truly arrived in my thirties. As the proud mama of two adorable little humans, I’ve recently been faced with several fashion challenges that I hadn’t encountered before - hello endless athleisure wear- which has ended up being a blessing in disguise. Embracing motherhood has allowed me to recognize the need and understand the issues of being a millennial mom. And here we are delving into a whole new world of everyday fashion. Millennial mamas aren’t only the SAHMs at the park or the career moms at the office, but also the small business owners at the coffee shops and the furbaby mamas at the farmer’s market and every woman in between and anywhere else our mobile offices take us. Because women don’t fit in any one box anymore. We’re doing away with labels. Forcing strides. Making decisions. We’re the leading ladies in the post Me Too narrative. And we can wear whatever we want while we do it all- and it's even better when we do it with style and grace.

Another thing I have learned over the years living in LA is that money doesn’t necessarily buy style. And that style doesn't necessarily have to be expensive. Not that I don't appreciate the incredible designers of our time- but aside from a few key pieces, I've found that everything else is superfluous. Even here in the 90210. Of course, I like to treat myself to a little luxury as much as the next girl, but I can treat myself a lot more often if I stay off Rodeo Drive. That's why I'm always on the lookout for the clearance rack (thanks mom), the trendiest websites (thanks Gigi), and (drumroll, please) wholesale pricing (hello downtown fashion district). So my point is that what’s in your wallet doesn't limit your style. And I’m here to prove that you don’t have to spend a fortune to be a fashionista. These affordable, fashion-forward pieces are all around you...I call these styling gems ‘chiccessible’ – that’s CHIC + ACCESSIBLE. Because chic really IS accessible if you know where to look.

So... after perusing the fashion magazines and admiring the glitterati on the local sidewalks, I'm sharing my observations and putting together a few items every other week that I think bear the most taste-making potential. I love pieces that are chic, classy, and clever. With the occasional show stopper. Beverly Hills, Hollywood, and Los Angeles as a whole has some of the most amazing, sought after, very first-to-market fashion trends in the world. And while I do occasionally dabble in the 90210 arena of luxury, I have curated my collections from all over the world, at an affordable price. And, as a mommy, I have really enjoyed discovering the same stylish pieces for my mini's as well. Who can resist chic and n'sync family fashion??? (Not I!)

The 9's represents all that is chic, classy, and clever in effortless, everyday fashion and we mean to bring out the chiccessible fashionista in every member of The 9's Tribe.

So come on mama, let's get dressed to The 9's!!

Jocelyn Nicole